Best AI Website Builders
Overview
AI website builders promise speed. You answer a few questions, pick a style, and get a working site in minutes. For solo founders and small teams, that’s often enough to validate an idea, publish a landing page, or replace a dusty brochure site. Agencies use them to prototype quickly and hand clients something tangible on day one. If you’re weighing the best AI website builder today, you’re asking a practical question: how fast can I launch something that looks good and is easy to maintain?
If you already have a site, a builder isn’t your only option. You can enhance what’s live without migrating. See our guide to AI-powered editing in-place: Edit a website with AI—no rebuild. Curious about conversational creation? Our explainer on a modern GPT website builder walks through when prompt-first workflows shine and when they don’t: GPT website builder explained.
In this guide, we compare today’s best AI website builders—Wix ADI, Squarespace AI, Durable, 10Web, Hostinger, and Lovable—by the things that matter: launch speed, design control, SEO, portability, performance, collaboration, and cost. We’ll also show a no‑migration path with MicroEdits if you want to ship improvements on your existing site without touching code.
Ship changes instantly with MicroEdits
If your site is already live, rebuilding on a new platform can be overkill. MicroEdits lets you update your existing website by describing changes in plain English. Type what you want—update copy, move a button, swap an image, adjust spacing—and the change appears on your site. No coding. No plug‑ins. No migration.
- Edit any live site: WordPress, Shopify, Webflow, custom stacks—MicroEdits works wherever your site is hosted.
- Preview before you commit: Share a preview link with teammates or clients, gather feedback, and apply when ready. You can revert any change.
- Extend with embeds: Drop in tools like Google Maps, Calendly, and Hotjar to add booking, analytics, or maps—without switching platforms.
enter any
website
It’s a chat-based, non-technical experience. The magic is that it just works on the site you already have. If your goal is to ship improvements this week—not re-platform—MicroEdits keeps you moving.
Top picks
Here’s a quick snapshot of the best AI website builders and what they’re best at.
| Builder | Best for | Starting price | Standout | Lock‑in/Export |
|---|---|---|---|---|
| Wix ADI | Rapid small-business sites with lots of apps | ~$17+/mo | Mature app ecosystem | Limited code export; strong in-platform tools |
| Squarespace AI | Polished brand sites and portfolios | ~$16–$25/mo | Best-in-class design polish | No full code export; clean templating |
| Durable | One‑prompt local business sites | Free + paid | Ultra-fast one‑page builds | Simpler customization; export limited |
| 10Web (on WordPress) | AI + WordPress flexibility | ~$10–$20/mo | AI-assisted WP cloning/building | Lives on WP; portable via WP exports |
| Hostinger AI Builder | Lowest-cost starter sites | Promo pricing | Price/value + hosting bundle | Export limited; simple stack |
| Lovable | Prompt-first landing pages | Free + paid | Conversational editor | Early-stage; export varies by plan |
Below are concise cards to help you pick the right fit. Where relevant, we link to official docs.
Wix ADI
- Best for: Small businesses that want speed plus a deep app marketplace.
- Highlights: ADI asks questions and generates pages, then you refine in the Wix editor. Strong integrations (stores, bookings, members).
- Consider if: You value convenience over portability. Design options are broad but live inside Wix’s system.
- Pricing: Plans typically start around the mid‑teens monthly.
- Learn more: Wix ADI overview
- Compare paths: Our focused take on Wix AI tradeoffs: Wix ADI alternatives
Squarespace AI
- Best for: Portfolios, brand sites, and visually cohesive marketing pages.
- Highlights: Minimal, high‑polish templates with AI content assists. Clean typography and layouts out of the box.
- Consider if: You want design guardrails and an editor that protects aesthetic quality.
- Pricing: Typically starts in the high‑teens to mid‑twenties monthly.
- Learn more: Squarespace AI help
- Compare paths: See where AI fits in our overview: Squarespace AI alternatives
Durable
- Best for: One‑prompt sites for local services (plumbers, salons, contractors).
- Highlights: Generates copy, images, and a simple site fast; built-in lead capture and invoicing in some plans.
- Consider if: You want an instant presence and can live with simpler customization.
- Pricing: Free to try; paid tiers available.
- Deep dive: When you outgrow the starter site, consider this route: Durable alternative
10Web (WordPress + AI)
- Best for: Teams that want AI speed but the flexibility of WordPress.
- Highlights: AI-assisted site building and site cloning into WordPress; you keep WP’s plugin ecosystem.
- Consider if: You want portability and control. WordPress gives you exit options and broad extensibility.
- Pricing: Typically around low‑ to mid‑teens monthly per site.
- Learn more: 10Web product overview and our comparison: 10Web vs. MicroEdits
Hostinger AI Website Builder
- Best for: Budget-conscious launches that bundle hosting and a builder.
- Highlights: Low cost of entry, AI-assisted layout/content, and bundled infrastructure.
- Consider if: You value price and simplicity over deep design control.
- Pricing: Promo-heavy; entry plans often under $10/mo with term commitments.
- Learn more: Hostinger AI builder features and our take: Hostinger AI builder alternative
Lovable
- Best for: Prompt-first landing pages where speed to test matters most.
- Highlights: Conversational creation; quick iterations for marketing experiments.
- Consider if: You need fast landing pages and are comfortable with a newer tool.
- Pricing: Free tier plus paid upgrades.
- Related reading: What a modern gpt website builder is good at: GPT website builder explained
- Note: Docs and export options evolve quickly; check plan details.
How to choose
Use these criteria to sort the noise from what matters.
- Templates and guardrails
- Do designs protect you from breaking layouts or brand consistency?
- Are there enough patterns for your use case (store, booking, portfolio)?
- SEO control
- Can you edit titles, meta descriptions, canonical tags, and alt text easily?
- Does the platform support clean URLs and structured data?
- Reference: Google’s SEO starter guide
- Export and lock‑in
- Can you export content, assets, or code?
- If you leave, what comes with you?
- Performance
- Do templates ship fast by default? Lazy‑loading, image optimization, and minimal scripts help.
- Reference: Core Web Vitals overview
- Collaboration
- Roles, comments, and sharing: can teammates review changes without publishing?
- Cost and add‑ons
- Domain, email, forms, analytics, and ecommerce fees add up. Price the full picture, not just the headline plan.
If you’re mid‑site or already live, also compare the cost of migrating versus improving in place. Rebuilds involve content moves, DNS, retraining, and regressions you only spot after go‑live.
Alternatives to rebuilding
Rebuilding is sometimes right—new brand, new IA, new commerce. Often, it’s not. If your pages are already indexed and your design is close, enhance in place:
- Refresh headlines and CTAs site‑wide.
- Tighten spacing, fix layout quirks, and align buttons.
- Add helpful integrations: booking (Calendly), maps (Google Maps), behavior analytics (Hotjar), or reviews embeds.
MicroEdits is a practical path here: describe the change, preview it, share for sign‑off, and apply. No migration, no downtime, no training a new editor UI.
If you do switch builders, plan the move. Keep URLs stable where possible and map redirects. Google documents how to reduce risk during site moves; worth a skim before you flip the switch: Site move guidance.
FAQs
What is an AI website builder?
An AI website builder uses prompts and guided questions to generate a complete site—structure, sections, copy, and images—in minutes. You refine the result in a visual editor. Tools like Wix ADI and Squarespace AI streamline the early decisions (layout, theme, starter content) so non‑technical users can publish quickly without starting from a blank canvas.
Are AI website generators good for SEO?
They can be. What matters is control over basics: editable titles and meta descriptions, alt text, clean URLs, and fast pages. Most mainstream builders cover these. The human layer still counts—write clear, helpful copy and keep pages lightweight. For fundamentals, see Google’s SEO starter guide.
Can I move off a builder later?
Yes, but portability varies. Some platforms don’t offer full code export; others let you export content but not themes or apps. If portability is a must, 10Web on WordPress is more flexible. If you’re already live and want quick wins without platform changes, use MicroEdits to improve the current site now and revisit a rebuild on your timeline.
What’s the difference between a GPT website builder and template-based editors?
A GPT website builder is prompt-first: you describe your business and goals, and it generates a site. Template-based editors start with a theme and let you drop in sections. Many tools blend both. Prompt-first is great for speed and ideation; templates are great for predictable structure and polish. See our overview: GPT website builder explained.
Do I need separate hosting with an AI website builder?
Usually not. Most builders bundle hosting, SSL, and a CDN. That’s simpler for non‑technical teams. If you prefer choosing hosting or need custom stacks, a WordPress path (e.g., 10Web) offers more control. For performance considerations, review Core Web Vitals and test your pages.
How fast can I launch with these tools?
Hours, not weeks. Durable can generate a one‑pager in minutes. Wix ADI and Squarespace AI can publish a multi‑page site in a day, plus time for copy and images. The slowest part is content decisions. If you need to update an existing site even faster, MicroEdits applies changes immediately with preview and easy rollbacks.
How do I edit an existing website with AI without rebuilding?
Use MicroEdits. Enter your URL, describe the change in plain English, preview, share for approval, and apply when ready. It works with WordPress, Shopify, Webflow, and custom sites. You can add embeds like Calendly, Google Maps, or Hotjar, tweak layout and copy, and keep your current stack and hosting.